Get Involved in the Plant Hire Week Social Media Challenge
Plant Hire Week will be taking place from 14th - 20th October 2024. Designed to promote our industry across the whole of Europe, this is an annual event that forms part of European Rental Week created by the European Rental Association (ERA).
The theme of this year’s week-long celebration is ‘Working in Rental for a Sustainable Future’ and the overall message centres on three ‘pillars’ - People, Rental Solutions and Sustainability. To help make the week a memorable and impactful celebration of our industry’s achievements and innovations, the CPA will be releasing lots of social media content throughout the week.
Take Part in the #RentalWeek2024 Social Media Challenge
With Plant Hire Week approaching, we urge CPA members to take part in the #RentalWeek2024 Social Media Challenge. This is an exciting opportunity for your employees to showcase what it’s like to work in the hire industry.
The challenge is simple and fun. Employees of hire companies are invited to participate by creating short videos about what it’s like to work in plant-hire, or something that’s fun or insightful about their job. Videos can be shared from the employees’ personal accounts or from your company’s social media accounts and should be uploaded between now and 20th October. Please share them across social media platforms such as TikTok, Instagram, X and YouTube, creating publicity for your company and the industry as a whole.
Make sure the official hashtags are featured - #PlantHireWeek #RentalWeek2024 #WorkInRental #Reasons2Rent #RentalSolutions #Rental4Sustainability - and please do tag in the CPA so we can share accordingly. LinkedIn is the platform we use the most, so please tag us @CPA - Construction Plant-hire Association.
Please find below a briefing for you to share with your employees or Marketing Department, with step-by-step guidance as to how you can participate. If you would like any further details, please don’t hesitate to reach out by emailing lisa@lisacollinscommunications.co.uk or era@erarental.org
Let’s make this a successful and engaging challenge by showcasing how fulfilling a career in the plant-hire industry can be.
